Bulchicken was founded more than 20 years ago with the only aim to offer on the market duck meat of high quality and excellent taste!
Imagine what is to produce and sell duck meat to Bulgarian clients who lack established habits and traditions in the consumption of that extremely tasty and useful meal. It seems useless at a first glance to try to “teach” clients explaining to them how healthy duck meat is as compared to other meat products. Useless, but at a first glance only, since 20 years later Penelope is the leader in the production, sale, and distribution of duck meat in Bulgaria.
The duck that Bulchiken raises and offers is the White Pekin breed raised primarily for meat and liver. Bulgaria is also the leader in duck liver production. Yet, under so-called duck “throat stuffing” or cramming for liver the meat quality sharply deteriorates. This, however, is the huge difference between Penelope and the other local producers of duck meat. Consider also the special and balanced duck feeding, daily veterinarian and sanitary control, perfect cleanness, and care for each bird and you get a perfect result! Hence, Penelope is the undisputed leader in Bulgaria.
Note that the project start was not at all unclouded- bureaucracy, sanitary requirements, bank credits for an idea that seemed utopic and associate problems and obstacles of any sort affected the initiative. This, however, did not stop the ambitious managing team in the pursuit of their goal, namely to be original, selling an authentic and useful product entirely produced in Bulgaria and offering the best service.
Recent years were specifically successful for the company. The wide use of social networks media, close contacts with famous chefs, the supply of large hypermarket chains with Penelope products, and the participation in various forums and trade fairs confirmed Penelope’s leading position in the field.
A series of short films ‘The Penelope Company” proved very useful to the development of the brand, starring one of the famous Bulgarian movie and theater actors- Julian Vergov. The basic idea of the Utube series was to illustrate the magic of the Bulgarian village, the real decent relations between humans “dressed” of course with the fantastic tasty meals of the Penelope duck meat! I don’t think that there is any meat producing company in Bulgaria that would so much count on the experience, emotion and belief that its products are healthy, of high quality and most of all- very tasty.
A lot can be written on how useful duck meat is – anybody interested can find dozens of advantages of that type of meat via two-three clicks of the PC mouse. Note duck fat, only, which melts and is consumed by the human organism at temperature twice and a half lower than that needed for the consumption of other meat such as chicken or pork!
The French kitchen is one of the famous trends worldwide (if not the most famous one) for its subtleness, fine taste and innovations. Frenchmen, namely, prefer to cook duck meat in any way and not only that – whole Europe, i.e. Czechs, Germans, Scandinavians and British- all of them, prepare, consume and like it. Note that this is not by chance since duck meat is very clean, useful and tasty tolerating any cooking.
After several years of participation in the World’s largest food fairs and thanks to the enormous activity of the export department of Penelope Premium Ducks, the brand is well recognized in Europe. There are shops and restaurants in more than 25 countries offering ducks and duck meat produce of Bulgaria. The product range grows each year and the company operates the export following the specific orders of each client. Penelope products are certified in conformity with the standards of IFS and Halal, while the company strictly observes the HACCP food safety requirements.
Meetings with Bulchicken owners, managers and employees confirm the good perspectives of the Penelope brand on the Bulgarian and European markets. Young, active and self-reliant, the Penelope people present an excellent example to any starting entrepreneur, proving that via a strong will, non-standard ideas, a lot of work and persistence one can get impressive results even in a small country like Bulgaria.
bulchicken.com
