CROSS bikes have been a symbol of quality, strength and durability for more than 25 years. Founded in 1995 in the town of Montana, North-Western Bulgaria, the development of CROSS company is on-going even nowadays, where almost 100% of its production is for export. The employees are more than 500 workers, technologists and designers, and the production lines released more than 250 000 bikes, which set out for many countries in Western Europe.
Cycling popularity in the West is well-known. Moreover, CROSS managers and brand owners succeed in the export of a good part of the production to the most competitive bike markets, proving the company’s strength and the capabilities of designers and engineers in the design of various bike models.
CROSS started as a company assembling imported bike components. Some years later the owners started investing in professional production lines, while the results were not far behind. Local manufacture of bike frames was initiated, and the designer’s solutions were patented to keep the individuality of each model. Hence, buying a CROSS bike, customers should know that their bicycles are unique and incomparable to those produced by other competitors.
The CROSS activity required a business extension, and a second plant was set up in Vidin. To close the production cycle, the company started the manufacture of bicycle rims thus improving the quality of the final product and avoiding any logistic or other obstacle hampering the rim import from the Far East.
The company was granted a special ISO 9001 certificate owing to the bike’s quality enhancement and unique design attained over time. One should nor disregard also the fact that right from the start, gears, brakes and other components were manufactured and delivered by the most renowned companies worldwide: SHIMANO, SRAM, SCHWALBE, KINESIS, KENDA, SELLE ROYAL, HERRMANS, TEKTRO, MAGURA, SELLE ITALIA,
SKS and many others.
Despite the export of a larger part of the production, small bike series were offered on the local market. Hence, the CROSS brand is more popular in Europe than in Bulgaria. However, the increased local interest in cycling in recent years makes all fans of that extremely ecological hobby (sport) believe that Bulgarian stores would offer more CROSS bikes.
More encouraging is the decision of the managing team to position the brand in the medium price list, yielding prospects to good profits, higher wages, and thus, the possibility of hiring highly qualified personnel. The decision directly affects the quality of the final product and customers’ loyalty.
The excellent quality, accelerated manufacturing and the patented design urged some large European chain stores to order bikes of their brand to the plant of Montana. Hence, if you purchase a bike in the Netherlands, Austria, or Switzerland, it is quite probable to find the “Made in Bulgaria” label on it.
CROSS’s entire history presents an unceasing development- slow, safe, stable and reliable. This is so since the CROSS brand idea is in agreement with the final product – a bike, which is strong, reliable, safe and of high quality. Note the characteristics that make the company so successful, i.e. the excellent agreement between price and quality, the innovative design and the strong bond between all those involved in the production, design, marketing and control of that 100% Bulgarian product- the CROSS bike.
