Located in the heart of the Rhodope Mountains, in the picturesque town of Smolyan, Bozov Style crafts Bulgarian folk costumes with spirit and soul. Since 1998, we have kept the tradition alive – with hands dedicated to the craft and hearts inspired by the Bulgarian spirit. In our boutique atelier, 14 craftswomen, with love for every thread, make costumes from all ethnographic regions of Bulgaria, following authentic cuts and using traditional fabrics. In our online shop you will find not just garments, but living history – embroidery by embroidery, passed down through generations.
Welcome to the world of Bulgarian costume – created from heritage, love and art.
