Sofia is the only European capital that is located at the foot of a mountain almost 2300 meters high. Starting from the town center you can reach and ski the beautiful slopes of Vitosha mountain in less than an hour.
Where Diel Sport, one of the first ski equipment manufacturers, should start from if not from Sofia? The company start was more than 25 years ago. Slowly proceeding and making wise and practical decisions, Diel gained momentum and popularity among the Bulgarian ski community.
The equipment quality, modern breading materials, the original design and the strong urge to success of designers, technologists and managers resulted in the company’s rise to the level where Bulgaria became too limited for the ambitious Diel team. Hence, Diel Sport realized its first participation in large international forums and exhibitions. Note that success was soon a reality- the Paris School of Fashion and the organizers of ISPO in Munich highly rated the quality and design of the ski equipment. This recognition presents a small part of all prizes decorating the stands of Diel’s office in Sofia.
Technologists and designers annually renovate the sports collection each season, and the high-tech, breading and very strong materials for jackets and trousers rank the company among the leaders in Central and Eastern Europe. The increased demand for Diel Sport equipment yielded the necessity of its expansion, realized by the opening of a factory in Chepintsi, a beautiful Rhodope village near the town of Rudozem. Diel became one of the biggest investors in the area providing jobs and good perspectives to hundreds of families, while the Chepintsi factory is Diel’s great pride since production quality significantly rose.
Diel Sport offers a 24 months warranty for each item creating a very strong bond between clients, dealers and the brand. The equipment is with guaranteed strength and reliability and the resulting confidence in the company is a very strong step enabling Diel to enter the strongly competitive international markets. Diel Sport needed several years to find markets for its equipment in more than 30 countries on four continents. This stimulated investments in more innovations, as well as quality increase and development of a stable distribution network.
Bulgarian teams and sportsmen wear equipment with the Diel Sport logo for years in a row participating in the winter Olympic Games worldwide. The Bulgarian Antarctic Expedition is also an organization equipped by Diel Sport with reliable, high quality and very comfortable clothing facilitating the work of our explorers in the management of the Bulgarian Antarctic base. This is an additional test to the brand, designers and technologists – where if not on Antarctica can the strength and comfort of clothing designed for extreme and snowy conditions be checked?
The company focuses on ski schools, rescue teams and clubs in Bulgaria and many European countries. This provides excellent feedback between Diel and the end-users- professional rescuers, skiers, or beginners. One can find new models and designs for children in each new winter collection. This is an equipment that is not always available on the list of other, even big Western companies with an acknowledged logo.
The hard work, done with persistence and will by the Diel team over many years, arose the spirit of confidence in the equipment among winter sports fans worldwide. We believe that their Diel purchases would not be the last ones.
Moreover, we urge our clients to feel the mountain and experience unforgettable moments, feeling at the same time safe and positive. This is our main task accomplished after more than 25 successful years!
Diel Sport
